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Attorney General Josh Stein Announces Launch of JUUL Document Depository

For Immediate Release:
Wednesday, January 31, 2024

Nazneen Ahmed (919) 716-0060

(RALEIGH) Attorney General Josh Stein today announced the launch of an online, searchable public depository that will contain nearly four million documents from his lawsuit against e-cigarette manufacturer JUUL. The depository was created and is being housed by the University of North Carolina at Chapel Hill’s University Libraries (UNC) and the University of California, San Francisco (UCSF). The first 50,000 documents are now available online in the UCSF Industry Documents Library, and additional documents will be added monthly.

“We insisted on a publicly accessible database of JUUL’s documents to ensure transparency,” said Attorney General Josh Stein. “We want people to understand what JUUL did so this never happens again. I’m grateful for the partnership with UNC and UCSF and appreciate their teams’ hard work to bring this document library to life.”

Attorney General Stein sued JUUL in 2019 for unlawfully designing, marketing, and selling its e-cigarettes to teenagers. In 2021, he reached a first-in-the-nation settlement with JUUL, winning $47.8 million and requiring the company to make significant business changes and to make public many of the documents it had produced during the lawsuit.

The documents include information about JUUL’s business practices, research, advertisement, marketing, and sales data, and they shine a light on how the company marketed their products to young people. Attorney General Stein negotiated the release of these documents to help the public and regulators better understand JUUL’s unlawful business practices and prevent other companies from being able to follow the same path.

“Libraries have deep expertise in managing complex information, along with a strong professional ethos of collaboration,” said María R. Estorino, Vice Provost for University Libraries and University Librarian at UNC-Chapel Hill. “This partnership between UNC-Chapel Hill and UCSF is a perfect example of libraries working together to bring vitally important information directly to the public.”

The JUUL documents will be cross-searchable with more than 18 million other documents in the UCSF library’s tobacco, opioid, chemical, drug, food, and fossil fuel industry archives.

Attorney General Stein has continued to lead nationwide efforts to prevent youth nicotine addiction and has pushed for stronger federal protections to stop companies from marketing to teenagers. He is currently investigating Puff Bar and other e-cigarette manufacturers, distributors, and retailers due to ongoing concerns about flavors, age verification, and marketing.