FOR IMMEDIATE RELEASE
Thursday, November 20, 2025
nahmed@ncdoj.gov
919-538-2809
RALEIGH – Attorney General Jeff Jackson and eight other bipartisan attorneys general reached a $7 million settlement with Greystar Management LLC, North Carolina’s largest landlord with more than 25,000 units across the state. Attorney General Jackson sued Greystar and other landlords in January for illegally working together and using RealPage’s AI software to raise North Carolinians’ rents. As part of the settlement, Greystar will stop using non-public data from other landlords, either through RealPage’s software or by other means, to set rents.
“This settlement means that more than 25,000 renters in North Carolina are going to be charged fairer prices for rent at a time when housing costs are overwhelming,” said Attorney General Jeff Jackson. “Companies can’t use new technology, like AI, to break the law and hurt customers. If they try, we’ll take them to court.”
Greystar will stop:
- Using sensitive data from its competitors to help set its pricing model.
- Using third-party software or algorithms to price apartments, unless they do so under the supervision of a court-appointed monitor.
- Sharing or using any competitively sensitive data from other landlords and property managers to set rent prices or generate recommended rent prices.
- Attending or participating in RealPage-hosted meeting of competing landlords.
Greystar will report to the Attorney General’s Office on how it’s complying with the judgment. The Attorney General will be able to participate in inspections to ensure Greystar is in compliance and, if necessary, can enforce the terms of the agreement in court or extend the term of the agreement.
Attorney General Jackson’s bipartisan case against the other four landlords and software company RealPage continues. He is suing RealPage for allegedly exploiting landlords’ competitively sensitive information to create a pricing algorithm that inflated rent prices and violated antitrust laws. Attorney General Jackson’s case alleges that these landlords communicated with RealPage and each other to share non-public information about rent prices, occupancy, strategies for setting rents, and discounts – resulting in higher prices for rent than competitive market forces would have set.
Together, these landlords own or manage more than 70,000 units throughout the state. The alleged illegal conduct harms North Carolinians who are struggling to pay rent and stay in their homes as rental prices increase, and they harm landlords who are trying to play fairly and follow the rules.
Attorney General Jackson is taking a close look at how to develop safeguards against AI harms to consumers such as rent-setting. Last week, he and Utah Attorney General Derek Brown launched the nationwide bipartisan AI task force to tackle the risks of transformative AI technology.
Joining Attorney General Jackson in reaching this settlement were the attorneys general of California, Colorado, Connecticut, Illinois, Massachusetts, Minnesota, Oregon, and Tennessee.
A copy of the settlement is available here.
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